Sunday, January 17, 2010

Branding Education

What's in a logo? There's a bad mood rising against the corporate brands, not just among students and faculty in colleges and universities where corporatization is on the rise. No Logo is the warning on the label.

Excerpted from Naomi Klien’s book, No Logo: the chapter, "The Branding of Learning" ~ Click to View

In this excerpt, Naomi Klein discusses the corporatization of education (both in pre-k-12th and at the university level).

(from post by Brit Reed on Defend Education)

In the last decade, No Logo has become a cultural manifesto for the critics of unfettered capitalism worldwide. As the world faces a second economic depression, No Logo's analysis of our corporate and branded world is as timely and powerful as ever.

Equal parts cultural analysis, political manifesto, mall-rat memoir, and journalistic exposé, No Logo is the first book to put the new resistance into pop-historical and clear economic perspective. It tells a story of rebellion and self-determination in the face of our new branded world.

(from Naomi Klein's website)

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